Matthew Davies Stockton Explores Ways to Write Powerful Headlines to Attract Readers

Your headlines need to be enticing enough to grab the reader’s attention within the first few fractional seconds on the search engine results page. According to Matthew Davies Stockton, this may seem really impossible when there are thousands or millions of articles on the internet with similar content and all the authors have tried their best. However, there are some easy techniques that can help you frame that perfect headline.

The Techniques

1. Use positivity and happy thoughts

According to research done with samples of over 5 million headlines, your headlines work if they have a positive tone and convey a happy thought. This may be caused due to the build-up of emotions and positive benefits one might expect from sharing such content in their social circle.

When it comes to anticipation, emotions really play a massive role and dictate the way you respond to satiate your curiosity. Moreover, due to the stress-induced by fast-paced jobs, a happy and positive headline may get more shares and retweets if it cheers up your audience, even for a moment. Make sure to frame your headline with common, emotional, and powerful words that are simple to understand, but aren’t really used in daily conversation.
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